BUS103: Marketing

Find the best marketing and demographic sources fast!

Information Management Assessment

Start Your Marketing Research Here

Who are your customers? For basic demographics (people, income, ages, home ownership, etc.), search these U.S. government websites to search by geographic area.

  • For instance, in Census Business Builder, limit demographics to Personal Services > Landscaping and Saratoga County.

For Company Research

If you're researching a company's organizational strategy and need information about the company, use these research guides:

Statista Database

Statista is a global data and business intelligence platform with an extensive collection of statistics, reports, and insights on over 80,000 topics from 22,500 sources in 170 industries. 

Marketing Plan Worksheet

Need Help?

  • Email librarian@sunyacc.edu whenever the library is open. 

Use Your Public Library!

The database Reference Solutions (formerly Reference USA) is useful for searching for area businesses by county or zip code, to develop a list of competitors or a mailing list, for instance. It is available through many public libraries, such as those in our Southern Adirondack Library System. Search it online by logging in with your library card number. 

Accessibility Statement