Start-up ADK: Research Tips

If you're starting a small business, the information below can help you find demographics and more.

For Start-Up ADK and Other Community Members

  • Access to websites on this page:
    • Government websites below are freely accessible from on or off-campus.
    • Subscription library databases, such as Statista, require a college network account to be used from off campus. 
    • Start-Up ADK students can get a community borrower card at the library in the Scoville Learning Center, and use the computers on the top floor to search subscription library databases and borrow books. 


Who are your customers? For basic demographics (people, income, ages, home ownership, etc.), start with these U.S. government websites:

Census Business Builder:

Explore these sites for more demographic data: 

Business Librarian

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Joyce A. Miller
Above: Joyce on college's 2017 trip to Ecuador, with live volcano Cotopaxi.
Distinguished Professor Emeritus of Library Science; Part-time Reference Librarian (two days a week during Spring & Fall semesters). Liaison to Business and Science Divisions.
SUNY Adirondack, 640 Bay Road Queensbury NY 12804
(Please call me Joyce, or Professor Miller.)

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