Start with business databases like Hoover's if you are researching a publicly-held company. The databases below offer publicly-held company overviews and comparison charts.
Search for your company > Charts > Comparison to find charts comparing similar companies. Use the Snipping Tool to copy and paste:
If a company/group has not gotten national media coverage, consider talking to the managers directly.
For more demographics and consumer trends, try these:
For help writing citations, use the Online Writing Lab from Purdue University, or the CRW:
These sites are recommended by SUNY Adirondack's business faculty and management trainers:
Search these article databases for more. Use NYS databases for small local companies.
Use ProQuest Central as well as the big search box on the library's home page to look for articles about your company or industry from newspapers and magazines. Truncation (*) finds all word endings.
[Your company or industry name] AND [any one of these terms]
For tutorial videos on how to search databases, see:
These two video databases might offer documentaries about your company and its leadership. You could embed very short snippets into your presentations.
Depending on the size of the business, try these methods:
These sites offer names of companies to research:
To select mutual funds, try these sites:
