Entrepreneurship: Small Business Start-up Research

If you're starting a small business, the information below can help you find demographics and more.

For Community Members

The freely-available websites below are accessible to the public from off-campus. Start-Up ADK students and other community members may visit the SUNY Adirondack Library in Queensbury to use subscription databases and to borrow books.

Subscription databases, such as Statista and Hoover's, require a college network account to be used from off campus.

Books to Borrow

Jot down the call number of any interesting books below to find it on the library shelves. Or, use the "Start Your Research Here" search box on the home page, and limit it to Books.

Business Librarian

Joyce A. Miller's picture
Joyce A. Miller
Above: Joyce on college's 2017 trip to Ecuador, with live volcano Cotopaxi.
Distinguished Professor of Library Science.
Reference & Instruction Librarian.
Liaison to Business, Science, International Education, Humanities, Online Learning.
Library Website Manager.
SUNY Adirondack, 640 Bay Road Queensbury NY 12804
(Please call me Joyce, or Prof. Miller.)


Who are your customers? For basic demographics (people, income, ages, home ownership, etc.), start with these U.S. Census Bureau websites:

Statista offers statistics on industry trends, consumer preferences and much more. 

  • Continuing Ed. students may access this library database on campus only.
  • Students with college username/passwords can access off-campus.
  • Use drop-down menus:
    • Outlooks > Consumer Market Outlooks
    • Tools > Business Plan Export. 

Occupational Outlook Handbook offers details on about careers, income and industry trends. 

More New Entrepreneurship Books

To Search for Books

Subject headings like these work well to find books in this library, using the book database:

New business enterprises
Start-up business enterprises

Small business
Small business management
Retail trade
Consumer behavior
Legal forms
Small business law and legislation
Small business finance
Small business planning
Business ethics
Women in business


To find books with sample business plans, search the book database with the subject  “New business enterprises planning.”

Reference Books

Small Business Research Books:

  • Directory of Business Information Resources REF. HF 54.52 .U5 D56 2012
  • Small business sourcebook: the entrepreneur’s resource Ref. HD 2341 .S63 2011 Vol. 1-6 (find trade associations, trade journals, more)

Printable Handouts

Financial Literacy

More Books to Borrow

World Statistics