Entrepreneurship: Small Business Start-up Research

If you're starting a small business, the information below can help you find demographics and more.

For Start-Up ADK and Other Community Members

  • Access to websites on this page:
    • Government websites below are freely accessible from on or off-campus.
    • Subscription library databases, such as Statista, require a college network account to be used from off campus. 
  • During the pandemic:
    • Campus access is limited to credit students, staff and faculty during the pandemic.
    • Start-Up ADK cannot search subscription library databases or borrow SUNY Adirondack library books at this time.
    • Some of the books listed on the Business Books tab may be available through area public libraries.


Who are your customers? For basic demographics (people, income, ages, home ownership, etc.), start with these U.S. government websites:

Business Librarian

Profile Photo
Joyce A. Miller
Above: Joyce on college's 2017 trip to Ecuador, with live volcano Cotopaxi.
Distinguished Professor of Library Science.
Reference & Instruction Librarian.
Liaison to Business, Science, International Education, Humanities, Online Learning.
Library Website Manager.
SUNY Adirondack, 640 Bay Road Queensbury NY 12804
(Please call me Joyce, or Professor Miller.)