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Last Updated: Jun 25, 2014 URL: Print Guide RSS Updates

Books and Statistics Print Page

Books to Borrow

Welcome to the marketing research guide!

You may borrow print books like those below. The library also offers more than
850 electronic books about marketing, such as Decoded.

Search for more with the Book Catalog (link is above right). For marketing planning advice, use the subject Marketing Planning in the Book Catalog.

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The complete marketer: 60 essential concepts for marketing excellence - McDonald, Malcolm
Call Number: HF5415 .M37953 2013
ISBN: 0749466766

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Infographics : the power of visual storytelling - Lankow, Jason
Call Number: P93.5 .L34 2012
ISBN: 1118314042
Available as both a print book and e-book.

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The definitive guide to entertainment marketing: bringing the moguls, the media, and the magic - Lieberman, Al
Call Number: P96.M36 L54 2013
ISBN: 0133092089

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Decoded the science behind why we buy - Barden, Phil
Call Number: Ebook HF5415.32 .B37 2013eb
ISBN: 9781118345603

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The luxury strategy: break the rules of marketing to build luxury brands - Kapferer, Jean-Noël
Call Number: HD9999.L852 K37 2012
ISBN: 0749464917

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The 4 A’s of marketing : creating value for customers, companies and society - Sheth, Jagdish N.
Call Number: HF5415.55 .S54 2012
ISBN: 0415898358

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The real mad men : the renegades of Madison Avenue and the golden age of advertising - Cracknell, Andrew
Call Number: HF6182.U5 C73 2011
ISBN: 0762440902

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Onward: how Starbucks fought for its life without losing its soul - Schultz, Howard.
Call Number: HD9199.U54 S737 2011
ISBN: 1605292885

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The marketing plan - Cohen, William A.
Call Number: HF 5415.13 .C634 2006
ISBN: 047175529X

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Guide to business planning
Call Number: HD30.28 .F747 2009
ISBN: 1576603288

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The little blue book of marketing: build a killer plan in less than a day - Kurnit, Paul
Call Number: HF 5415 .K844 2009
ISBN: 9781591843054

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The ultimate web marketing guide - Miller, Michael
Call Number: HF 5415.1265 .M555 2011
ISBN: 9780789741004

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The facebook era: tapping online social networks to market, sell, and innovate - Shih, Clara Chung-wai
Call Number: HD 30.37 .S49 2011
ISBN: 0137085125

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Blackwell Encyclopedia of Management: Marketing
Call Number: HD 30.15 .B455 2005, vol. 9
ISBN: 0631233172

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The referral engine: teaching your business to market itself - Jantsch, John
Call Number: HF 5438.25 .J36 2010
ISBN: 9781591843115

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Internet marketing, start-to-finish - Juon, Catherine.
Call Number: HF5415.1265 .J86 2012
ISBN: 0789747898

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The fundamentals of creative advertising - Burtenshaw, Ken.
Call Number: HF5823 .B877 2011
ISBN: 2940411565


Click the Fedstats link below for demographic, economic data and much more from 100 U.S. federal agencies.


For More Demographics

For more statistics, see these print reference books on the main floor of the library. Tip: Check sources at the bottom of the statistical charts in these books; you can search those agency Web sites for more current information, or use the Web sites above.

  • Statistical Abstract of the United States REF. HA 202 .A38 (annual)
  • County Business Patterns: New York REF. HC 107 .N7 U517 2000 (see latest online version)
  • County and City Extra REF. HA 203 .C68 (annual)
  • New York State Statistical Yearbook REF. HA 541 .N489 (annual)

More Business Books

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Digital marketing analytics : making sense of consumer data in a digital world - Hemann, Chuck
Call Number: HF5415.1265 .H46 2013
ISBN: 0789750309

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The top 10 distinctions between entrepreneurs and employees - Smith, Keith Cameron.
Call Number: HB 615 .S65 2012
ISBN: 0345535502

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Pitch perfect: how to say it right the first time, every time - McGowan, Bill
Call Number: HF 5718.22 .M336 2014
ISBN: 0062273221


Marketing Reference Books

Find these books on the main floor of the library. They cannot be borrowed, but are always in the library to use.

Small Business Sourcebook (6 volumes)
REF. HD 2341 .S63 2011

Handbook of industry profiles 2009: analysis and trends for 300 industries
Ref. HD 2328 .H74 2009

Business Plans Handbooks *
REF. HD 62.7 .B865

Encyclopedia of Small Business *
REF. HD 62.7 .H553 1998 (2 vols.)

Broadcasting & Cable Yearbook
REF. HE 8689 .B77 (annual)

Business Review's Book of Lists (Capital District)
REF. HF 5065 .N5 B66 (annual)

Marketing Encyclopedia: Issues and trends…
REF. HF 5415 .M29 1995

Marketing Information: Reference Guide
REF. HF 5415.124 .M37 1995

Encyclopedia of Industrial & Organizational Psychology *
REF. HF 5548.8 .E498 2007

Advertising Age Encyclopedia of Advertising
REF. HF 5803 .A38 2003 (3 vols.)

Consumer Reports Buying Guide Issue
REF. TX 335 .C62 (annual)

* These reference books are offered online in the Gale Virtual Reference Center database, available on the Online Reference tab.


Book Subject Suggestions

Search for marketing books using these terms in the Book Catalog, using the link to the above right. 

Consumer education
Commercial products
New business enterprises
Commercial statistics
Small business
Marketing Planning

For Company Research

If you're researching a company's organizational strategy and need information about the company, use these research guides:


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