Welcome to the marketing research guide!
You may borrow print books like those below. The library also offers more than 850 electronic books about marketing, such as Decoded.
Search for more with the book database. For marketing planning advice, use the subject Marketing Planning.
Search for marketing books using these terms in the book database.
New business enterprises
If you're researching a company's organizational strategy and need information about the company, use these research guides:
Find these books on the main floor of the library. They cannot be borrowed, but are always in the library to use.
Small Business Sourcebook (6 volumes)
REF. HD 2341 .S63 2011
Handbook of industry profiles 2009: analysis and trends for 300 industries
Ref. HD 2328 .H74 2009
Business Plans Handbooks *
REF. HD 62.7 .B865
Encyclopedia of Small Business *
REF. HD 62.7 .H553 1998 (2 vols.)
Business Review's Book of Lists (Capital District)
REF. HF 5065 .N5 B66 (annual)
Marketing Encyclopedia: Issues and trends…
REF. HF 5415 .M29 1995
Marketing Information: Reference Guide
REF. HF 5415.124 .M37 1995
Encyclopedia of Industrial & Organizational Psychology *
REF. HF 5548.8 .E498 2007
Advertising Age Encyclopedia of Advertising
REF. HF 5803 .A38 2003 (3 vols.)
Consumer Reports Buying Guide Issue
REF. TX 335 .C62 (annual)
* These reference books are offered online in the Gale Virtual Reference Center database. See the Online Reference tab above.
For more statistics, see these print reference books on the main floor of the library. Tip: Check sources at the bottom of the statistical charts in these books; you can search those agency Web sites for more current information, or use the Web sites above.