Marketing (Business)

Find the best marketing and demographic sources fast!

Books to Borrow

Welcome to the marketing research guide!
You may borrow print books like those below. The library also offers more than
850 electronic books about marketing, such as Decoded.

Search for more with the book database. For marketing planning advice, use the subject Marketing Planning.

Book Subject Suggestions

Search for marketing books using these terms in the book database.

Consumer education
Commercial products
New business enterprises
Commercial statistics
Small business
Marketing Planning

For Company Research

If you're researching a company's organizational strategy and need information about the company, use these research guides:

More Business Books

Marketing Plan Worksheet

Selected Electronic Books

Marketing Reference Books

Find these books on the main floor of the library. They cannot be borrowed, but are always in the library to use.

Small Business Sourcebook (6 volumes)
REF. HD 2341 .S63 2011

Handbook of industry profiles 2009: analysis and trends for 300 industries
Ref. HD 2328 .H74 2009

Business Plans Handbooks *
REF. HD 62.7 .B865

Encyclopedia of Small Business *
REF. HD 62.7 .H553 1998 (2 vols.)

Business Review's Book of Lists (Capital District)
REF. HF 5065 .N5 B66 (annual)

Marketing Encyclopedia: Issues and trends…
REF. HF 5415 .M29 1995

Marketing Information: Reference Guide
REF. HF 5415.124 .M37 1995

Encyclopedia of Industrial & Organizational Psychology *
REF. HF 5548.8 .E498 2007

Advertising Age Encyclopedia of Advertising
REF. HF 5803 .A38 2003 (3 vols.)

Consumer Reports Buying Guide Issue
REF. TX 335 .C62 (annual)

* These reference books are offered online in the Gale Virtual Reference Center database. See the Online Reference tab above.

Statistical Reference Books

For more statistics, see these print reference books on the main floor of the library. Tip: Check sources at the bottom of the statistical charts in these books; you can search those agency Web sites for more current information, or use the Web sites above.

  • Statistical Abstract of the United States REF. HA 202 .A38 (annual)
  • County Business Patterns: New York REF. HC 107 .N7 U517 2000 (see latest online version)
  • County and City Extra REF. HA 203 .C68 (annual)
  • New York State Statistical Yearbook REF. HA 541 .N489 (annual)
The Power of SUNY
Plattsburgh University
Empire State College
Paul Smith's College